Author: Chris Cooper

The Real Barrier to Entry

The stuff that makes you a good coach doesn’t really make you a good business owner. If you’re not training your sales process, you are the biggest barrier to entry in your gym.

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The Secret Sales Script

The fastest way to increase your sales conversion rate is to practice selling. That means getting your reps in. Just like there’s no secret program or diet, there’s no secret sales script. Just reps.

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A black and white close-up image of a thin crescent of the moon.

The Dark Side of Your Business

In the fitness business, you have to sell most people on doing something they don’t like. Then you have to sell them on the idea that they will like your service better than the alternatives. Then you have to sell them on value. And then you have to sell them on continuing—every damn day.

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On a red background, a white gift box sits opened with the word "clarity" inside.

Clarity: The Greatest Gift You Can Give

Everyone around you wants you to be reliable: to do things the same way every time. They want you to be clear and help them gain direction in their lives through your expertise. This is how to do it.

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A look through a pair of black-framed glasses as they focus on a forest.

Filter, Don't Find

My mentors help me combat overwhelm. They don’t dump ideas on me. Instead, they help me trim my branches and grow higher. Here are some of the lessons learned from my mentors over the last decade.

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