The “Paying-Itself-Back Role” That Drives Retention
If you track metrics and provide the right training, you’ll find that some staff “costs” are actually unbelievably great investments.
If you track metrics and provide the right training, you’ll find that some staff “costs” are actually unbelievably great investments.
If you want 300 or more members, you must work on retention—that’s what our top 10 gym owners did to earn 324-1,034 clients.
Hint: It’s not sales. No matter how good you are in the sales office, your gym won’t grow if your current clients are leaving in droves.
Great staff members generate at least 2.5 times more revenue than they are paid. So what are you doing to mentor your team to success?
A well-run gym can shield staff members from risk as they create fulfilling careers that generate more income for everyone.
A B+ coach will starve in a D+ business. That’s why I focus on business and leave coach training to others.
You might be an expert in your fitness method of choice, but that doesn’t guarantee your gym business will be successful.
The complete details on two less-common, high-value services that can help you serve clients and generate revenue.
You don’t have to focus on PT, but not offering 1:1 training might drive high-value clients and prospective clients away.
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