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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Sept. 28

Chris Cooper presents step-by-step instructions to build on your connections and create a massive marketing list for your kids program.
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Youth doing a stretching warmup - building youth programs

Building Youth Programs

We're in a fight for our children's lives right now. Here's why you need a kids program at your gym now more than ever.
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Daily Directive: Sept. 25

Count every dollar you’ve spent on staff who were later fired or who quit. Then take action to set people up for long-term success.
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Picture of Chris Cooper with title text reading "This Will Happen if You Call 3 Members Today"

This Will Happen If You Call 3 Members Today

How getting personal client feedback can strengthen your business.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Sept. 24

Book your staff Career Growth ToolKit meetings and evaluations for the last quarter of 2020 and for 2021. Plan to share your vision with them.
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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Sept. 23

Figure out where your money goes. Are your staff expenses higher than 44 percent? If so, then think about raising your rates.
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