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Picture of Chris Cooper with title text reading" Creating Sticky Stories That Sell Gym Memberships: Chris Cooper."

Creating Sticky Stories That Sell Gym Memberships: Chris Cooper

Chris Cooper talks about the time he was strip searched—and how great storytelling will make your business stronger.

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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: July 1

Today’s directive: Follow Chris Cooper’s step-by-step plan to tell your story. Get people off social media and onto your website.

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Picture of Jason Carroll.

Jason Carroll: “The Big Version of Tom Hanks”?

Games athlete and Tom Hanks lookalike on pursuing elite fitness, dealing with setbacks and finding balance.

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a man telling a woman a story after a workout - how to tell better stories

How to Tell Better Stories

The story of how a prison strip search taught Chris Cooper a valuable lesson about marketing a gym business.

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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: June 30

Today’s directive: Forced online again? Download our resources and contact your best clients to find out how to serve them best.

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two young superheroes - the stories you need to tell

The Stories You Need To Tell

Chris Cooper has been telling people to publish their own media since 2012. Few actually do. But telling good stories improves every aspect of business.

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