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A CEO sleeps at his desk with open eyes drawn on sticky notes stuck to his forehead.

5 Times I Didn’t Think Like a CEO

Mike Warkentin recalls five times when he "majored in the minors" and set his gym back by years. Avoid these mistakes!
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A photo of Ben Bergeron and the title "Will Being a Great Coach Make You a Great Gym Owner?"

Ben Bergeron: Will Being a Great Coach Make You a Great Gym Owner?

Mike Warkentin asks one of the world's top fitness coaches a critical question—and Ben's insight might surprise you.
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Wooden block letters spell "CEO" beneath a glowing light bulb.

Gym Owner: It’s Time to Think Like a CEO

Chris Cooper presents a simple exercise to help you adjust your mindset. If you do it, you'll put your business on the path to growth.
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In a gym, the owner's leg is chained to a squat rack, preventing forward movement.

Does Your Business Actually Own You?

If you've ever said "no one else can take care of this," you probably aren't enjoying the full benefits of owning a gym business.
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A frazzled gym owner answers the phone while vacuuming and typing on a laptop.

Did You Start a Business or Buy a Job?

Being a great trainer won't make your gym thrive. To succeed in the gym business, you must acquire and improve business skills.
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A headshot of Jimmy Davidson and the words "Parkour Gym Owner & Mentor Backflips Into Profitability."

Parkour Gym Owner & Mentor Backflips Into Profitability

Chris Cooper solves common gym problems with Jimmy Davidson, a parkour athlete turned gym owner and mentor.
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