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A concerned gym owner looks at the camera with his facility in the background.

Tough Year Ahead for (Some) Gym Owners

First-quarter data shows big-box gym traffic is flat in 2024—but if you're selling coaching, Two-Brain data will make you smile.
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A photo of gym owners Chad and Esther Pinther and the title "Exactly How They Drove Gym Revenue Up 3.5X."

Exactly How They Drove Gym Revenue Up 3.5X

Chad Pinther explains how his gym earned a spot on a monthly revenue leaderboard that runs from $58,000 to $125,000.
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A young trainer speaks to a client about personal training in a gym.

Exactly What to Say to Get PT Sign-Ups

These lines have produced millions of dollars of revenue in gyms all over the world. Use them today to get more clients to do personal training.
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An older gym client points to a caption that says "I don't want to train in a group."

Don’t Scale PT With Groups—Do This Instead!

At one point my PT studio was keeping my struggling CrossFit gym afloat because I missed a key step in scaling personal training.
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A headshot of a gym owner with the title "How to Add $10k in PT Without Adding a Single Member."

How to Add $10k in PT Without Adding a Single Member

Chris Cooper lays out the plan and even tells you exactly what to say to get current members to sign up for personal training.
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A personal trainer works with a client to perfect her overhead squat with an empty barbell.

The Simple Plan: Getting Group Members to Do PT

It’s possible to add a huge amount of personal-training revenue to a gym—even a gym that focuses on group training. Here's how.
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