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Retention concept: a magnet attracts a number of black metal pawns on a charcoal table.

Retention in Gyms: What Actually Matters?

Chris Cooper explains why length of engagement (LEG) is better than churn if you're measuring retention in a gym.
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Retention concept: a hand adds a wood block with a magnet icon to a pile of blocks with client icons.

The Exact Retention Plan in a 512-Member Gym

Mike Warkentin lays out the structure Rune Laursen uses to move a host of key performance indicators at his large gym in Denmark.
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A photo of gym owner Rune Laursen with the title "512 Members: How BoxLife/CrossFit 5512 Did It in Denmark."

512 Members: How BoxLife/CrossFit 5512 Did It in Denmark

Rune Laursen produces stat after stat to show exactly how he used an amazing retention plan to build a huge client count at his gym.
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An illustration on the time-is-money concept: Vector logo of a clock flowing into dollar symbol.

The “Paying-Itself-Back Role” That Drives Retention

If you track metrics and provide the right training, you'll find that some staff "costs" are actually unbelievably great investments.
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A pink magnet attracts a bunch of people-shaped magnets to illustrate gym retention.

Retention: The Key to Huge Client Counts in Gyms

If you want 300 or more members, you must work on retention—that's what our top 10 gym owners did to earn 324-1,034 clients.
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A picture of Chris Cooper with the title "Marketing & Retention: Tips From Gym Owners With 300+ Clients."

Marketing & Retention: Tips From Gym Owners With 300+ Clients

Chris Cooper releases an incredible Top 10 leaderboard and shares tips from the gym owners with the most clients.
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