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Category: Gym Marketing

A man exploring a rocky niche in a kayak

Unexplored Niches

Think narrower and go deeper instead of trying to appeal to everyone—Chris Cooper identifies niches and explains how creative entrepreneurs can dominate them.

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A wooden sign hanging outside a brick building inscribed 'What's In A Name?"

What’s in a Name?

People buy stories. Stories paint a picture in their minds. Your name is how they frame that story. Will it encourage them to look deeper or look elsewhere?

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A woman scrolling through a cell phone screen depicting 'How To Change Your Story'

How to Change Your Story

When you open a business, you step onstage. Your website is your podium, and social media is your amplifier. What will you say? Here are three ideas from Chris Cooper.

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