Daily Directive: Aug. 17
Chris Cooper
August 17, 2020
Understanding human behavior lets you change behavior and provide results for clients—which is the key to staying in business.
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Understanding human behavior lets you change behavior and provide results for clients—which is the key to staying in business.
The secrets to long-term progress for your clients don’t come from the world of exercise science. They really come from behavioral science.
Today’s directive: Record your client’s journey from intake process through cancellation. Then improve it to increase length of engagement.
Gym owner and Two-Brain mentor Brian Strump shares how to get clients to stay for a decade or longer.
The daily update. Today’s Tactic: Tell the story of why you opened your facility in the first place.
Chris Cooper discusses how gym owners can forge deeper connections with clients and retain them for the long term.
The daily update. Today’s Tactic: Book a Goal Review Session with 10 members. A system of regular feedback analysis and new prescriptions is the separator microgyms need.
The step most coaches and gym owners skip: Refining a program. Here’s why checking in on clients and altering course will produce a lasting relationship.
The daily update. Today’s Tactic: Create content with the help of Chris Cooper’s prompts.
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