Going Big: Scaling a PT Business From 1 to 23 Locations
Curtis Christopherson is building a personal-training empire. He shares his story—and secrets—with John Franklin.
Curtis Christopherson is building a personal-training empire. He shares his story—and secrets—with John Franklin.
Our “State of the Industry” report is packed with stats. Here’s how to use the numbers to take action and grow your gym business.
The best gym owners share three things: They know their niche, they create a culture of discipline, and they build and preserve momentum.
Want to own a world-class fitness business? Start by defining your niche, then figure out how to own it in your town.
Coop puts the Two-Brain program to the ultimate test: He personally uses it to revitalize his longstanding gym in Sault Ste. Marie, Canada.
Short answer: Large numbers of clients are only important if you’ve got a strong business model that scales. Chris Cooper explains.
Focusing just on headcount? It’s a mistake. You need clients at your gym, but you also need to deliver value and retain your members.
Every company is a media company now. You have to talk about your fitness business constantly or you’ll be invisible.
Now that you’ve defined your mission and chosen a model, it’s time to choose a method. This is the easy part—and the fun part.
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