Daily Update
The Stockdale paradox: We must be fully aware of the seriousness of our situation but still optimistic for the future.
The unknown future is the scariest part of the COVID pandemic for entrepreneurs, but there are still many reasons to be hopeful. Read more here: “Reasons to Be Optimistic.”
Today’s Tactic
Your deliverable has changed. What are you actually selling now? Structure, accountability and inspiration. Give everyone a vision of the future, be clear, reassure them, and model the behaviors you want from them. Follow the CALM model when talking to your staff and your clients.
Key Resources
Two-Brain Radio: “Chris Cooper: How to Lead in a Crisis”
