Daily Update
As some gyms open, others are still stuck in legal limbo. But as frustrated as you are, your clients are even more frustrated. Dedicate your time to giving them rays of hope:
– Write messages outside their doors in sidewalk chalk.
– Drop off an odd object and have them deliver it to another member’s house.
– Host a daily “coffee time” and talk about their wins.
– Host Bright Spots Friday every week.
Lead them to happiness and they’ll follow you back to the gym later.
Here’s one for you: Gyms that have made it through the shutdown report high return rates, many intros booked and high interest from new clients. Two-Brain will have full data next week!
Today’s Tactic
Tell the story of why you opened the gym in the first place.
What was your goal? Whom did you want to serve? Why did you choose your method (CrossFit, jiu-jitsu, dance, etc.)?
How many clients do you want to help at one time? How will you know when you’ve been successful?
Publish the story to your blog. Share to your social media.
Remember: You don’t have to be a good writer to tell a great story (I’m not!).
Key Resources
Podcast: “How to Lead in a Crisis: The CALM Model”
General strategy and tactics: “How to Reopen Your Gym”
Exact steps: “How to Reopen Your Gym: The Reopening Checklist”
