The 2020 Summit is now Sept 19-20. Get the early bird rate today! BUY NOW

Spending Money on FB Ads? This is why your cost per lead goes up over time

Has this ever happened to you?  In need of new members, you build out a Facebook campaign (or hire someone to do it for you).  You try out a few images you find online and a few from inside your gym.  To put on the finishing touches, you throw on a catchy headline and then hit “Publish.”  You cross your fingers and then…..BOOM it’s raining leads!
During the first week of advertising, your phone is ringing off the hook, you’ve got people clicking on your ad and it’s really really cheap……..like, super cheap.
But after that first week, your ad costs go up just a bit and you have less people clicking on the ad.  The week after that, your ad costs go up a little bit more and you have slightly less people clicking.  The next week – the same thing.  And on and on it goes.  So why?  Why does your cost per lead go up and up and up over time.  Checkout the video below to find out!

Can’t see the video in your email? Click here to Watch!
If you want to learn more about how the Facebook wizardry works, book a call with a mentor!
Two-Brain Clients Click HERE
If You’re New to Two-Brain Click HERE

Leave a Reply

Your email address will not be published. Required fields are marked *

Share on facebook
Like
Share on twitter
Tweet
Share on google
Share